Business/Economic DevelopmentEXPLORE YUCAIPA!
If you’re a local business owner needing to expand your market area… If you’re a resident looking for things to do in Yucaipa… If you’re a visitor looking for a fun day-trip to a nearby community… Explore Yucaipa! will lead you there! Explore Yucaipa! is a tourism campaign designed to promote events, outdoor activities, shopping, and dining activities. The Yucaipa First! program encourages local residents to shop locally and support the economic growth of small businesses. The Explore Yucaipa! campaign will promote the City at a regional level and encourages the regional resident to discover Yucaipa. The goal is to help stimulate and grow the local economy by infusing the regional shopper into Yucaipa and connecting the visitor to local businesses. The campaign is intended to not only attract the regional visitor, but to encourage Yucaipa residents to explore the community’s recreational opportunities, in some cases for the first time, as well as to explore the local shopping, dining, and services available.